formatting
Assiniboia Gallery formatting formatting
 

   New Works    Artists    Exhibitions    News    Art Services    About    Framing    Contact
 

Home   /  News
formatting

March 16, 2011
Artist Series Part II Calling all Emerging Artists - A Five Step Plan to Gallery Representation
So, you are an artist, now what?

In a previous post, I talked about how we generally go about finding new artists. One of my main points was that having a gallery or two is really helpful because you can leverage that relationship to open doors to new ones.

But, what if you don't have any gallery representation? Then what? How do you get your foot in the door?

Over the years, I've met several emerging artists (of all ages) who have crossed the line from no gallery representation to becoming a commercial success with one or more galleries that sell their work. It hasn't been easy and it hasn't been overnight, but every successful artist has gone through it.

To begin, here is my definition of an Emerging Artist:
  • someone who is highly skilled in their genre
  • a creator of unique and lasting work
  • none or very little commercial success.

As an emerging artist you are on the cusp of "being known". You have enormous talent and are just waiting to find the right gallery to help launch your career.

An emerging artist is not always a "young" artist fresh out of art school. Many times for us, an emerging artist is an artist who has been honing his or her skills for years (even decades) whilst working away at a day job - teacher, pharmacist, government employee and so on.

Here are a few common strategies undertaken by emerging artists when successfully building a relationship with a gallery.

1. Visit the gallery

It's probably most common for an emerging artist to land their first gallery in their home town. The reason being that it's easy to visit in person. This is not always the case, but very common and something I recommend if possible. You can visit in many ways.

  • Go on a fact finding mission. Visit the gallery's website and blog for information on the artists they represent and the owners.

  • Ask around.

  • Follow the gallery on social media platforms such as Facebook and Twitter.

  • Visit the gallery in person just to look around.

  • Attend openings.

  • If it's not possible to visit in person, then by all means send some information to the gallery via email or regular mail. However, you must follow up with a phone call! Galleries get hundreds of artist portfolios so to differentiate yourself you must call. The artist and the gallery can tell a lot about things just by conversing over the phone.

You will be going through the phase of "visiting galleries" with more than just one. Don't limit yourself because it may take you a bit to figure out where you think your work is best suited.

2. Be Real
  • Have a solid group of work behind you and new things in the works. Be prepared to show the gallery past work, but also what you are currently working on.

  • Be brutally honest with yourself - is your work suited to the gallery in question? Having gallery representation and having the right gallery representation are two very different things.
  • Are you getting that warm fuzzy feeling? An artist/gallery relationship is a close one so both parties need to feel comfortable with one another.

  • Don't waste your time or the gallery owner's time if your work just isn't suited and/or you aren't feeling the love. However, do ask for recommendations. Chances are the gallery could point you in the direction of some galleries that may be right for you.

3. Introduce yourself

  • If through the above "Visiting process" you think this gallery may be worth pursuing take the next step and introduce yourself!
  • In a conversational way, tell the gallery owner you are an artist. Chat a bit about your work.
  • Once you've met the gallery owner(s)/team invite them to check out your website/blog by sending an email or dropping off a card.

  • On a subsequent visit, if you are getting a good feeling about the situation, invite the gallery owner to come over to your studio to check out your work in person. They may decline, but you should be able to get a feel for when it might be appropriate to ask again.


4. Take initiative


One thing I'm certain of in the gallery business is that most gallery owners are bad at getting back to people - at least people who are not art buyers! I know we focus most of our attention on the art buyers in the day to day and are not always the best at cultivating relationships with new artists. With that in mind, take initiative! If you feel there is something there follow up whether it's by phone, email or in person.

5. Be prepared to spend some time on this

As you can see it is a lot of work! It takes time to thoughtfully and purposefully seek out galleries, but time well spent. Trying to speed up the process by sending out mass emails (blind cc or not) or hiring an agent is a waste of time and money. Creating your art and marketing it are the two most important things an artist does. Don't farm out either activity.

I would love to hear what you think.

-Mary

P.S. Part III in the Artist Series will be some examples of emerging artists we carry who have successfully navigated the road to gallery representation.

click here to read more from my blog "Living Up Downtown"

formatting formatting

 

News Archive
formatting
February 01, 2017
formatting
David Garneau - Edmonton commission
September 01, 2016
formatting
The Saskatchewan Fine Art and Craft Fair
March 01, 2016
formatting
Saskatchewan Art Gallery and Show in Scottsdale
January 01, 2016
formatting
Allen Sapp (1928-2015)
September 09, 2015
formatting
New paintings from Amy Dryer
May 13, 2015
formatting
Remembering Eltje Degenhart (1946-2015)
November 04, 2014
formatting
George Buytendorp
July 4, 1923 - July 13, 2014
September 24, 2014
formatting
Art Walk 2014
June 04, 2014
formatting
Robert Genn
May 15, 1936 - May 27, 2014
April 24, 2014
formatting
Our partnership with Art Lease Canada provides an easy way to purchase art within a budget.
April 12, 2014
formatting
An interview with Ken Gillespie
March 22, 2014
formatting
It is with great sadness that we announce the recent passing of a Saskatchewan artist and friend Joan Rankin.
February 05, 2014
formatting
Amy Dryer featured in Verb publication.
November 06, 2013
formatting
Introducing Amy Dryer and Frances Werry
July 19, 2013
formatting
Toronto Outdoor Art Exhibition Recognizes Shawn Evans
July 11, 2013
formatting
2nd Annual Eberle & Friends Golf Classic
June 05, 2013
formatting
Connect To Possibility At TEDxRegina
April 25, 2013
formatting
Framing for Saskatchewan Legislative Building permanent art collection
April 23, 2013
formatting
Fundraising Event: Buy Art Not Kids
April 04, 2013
formatting
Munro Show Home: Located in The Creeks
March 22, 2013
formatting
New Artist: Steve Coffey
March 19, 2013
formatting
Calm, Cool, Collecting
March 09, 2013
formatting
What Women Want: March 15 - 17, 2013
February 27, 2013
formatting
William Perehudoff 1918-2013: Remembering a Renowned Saskatchewan Artist
February 26, 2013
formatting
Saskatchewan modern artist William Perehudoff dies at 94
February 23, 2013
formatting
Not Every Great Art Collector is a Gazillionaire
February 01, 2013
formatting
Congratulations to Sheila Kernan: Large scale reproduction unveiled in Banff
January 04, 2013
formatting
Ted Godwin 1933-2013
November 24, 2012
formatting
Arabella Magazine "Artists to Collect": Robert Genn & Rod Charlesworth
October 23, 2012
formatting
Debbie Wozniak-Bonk donates painting to Ecole Connaught Community School
October 22, 2012
formatting
Assiniboia Gallery named Best Commercial Art Gallery: 3rd Year in a Row
October 19, 2012
formatting
Kimberly Kiel: From Financial Expert to Professional Artist
October 12, 2012
formatting
S3: Style | Shopping | Spirits
October 10, 2012
formatting
Kimberly Kiel: Seeing Red
September 11, 2012
formatting
S3: Style|Shopping|Spirits
September 01, 2012
formatting
Painting Workshop with Robert Genn Presented by CMH Summer Adventures September 4-7, 2012
June 07, 2012
formatting
Arabella Magazine "Artists to Collect: Rick Bond and Nancy Lucas"
June 05, 2012
formatting
Arabella Canadian Art, Architecture & Design Magazine
February 11, 2012
formatting
Ever wondered what it would be like to be a fly on the wall in an artist's studio?

December 07, 2011
formatting
New paintings from Angela Morgan!
October 28, 2011
formatting
The paintings have arrived for Rick Bond & Nancy Lucas' "Traveller's Moments"!
September 24, 2011
formatting
The paintings have arrived for Gordon Lewis "Autumn Transitions"!
July 29, 2011
formatting
Sheila Kernan's career is on fire! Click here for an interesting interview with the artist.
July 29, 2011
formatting
Artist Series Part III David Dreher - The Story of a Successful Emerging Artist
July 20, 2011
formatting
Brent Laycock Receives Award
June 03, 2011
formatting
Sheila Kernan - The Secret to her Success
May 10, 2011
formatting
Q & A with Angela Morgan
April 27, 2011
formatting
Coming this spring...Angela Morgan & Sheila Kernan
April 05, 2011
formatting
Ken Dalgarno - The Crooked Trees of Alticane: A Saskatchewan Wonder
March 24, 2011
formatting
Feature Artist Series Carl Schlademan: 8 things you didn't know
March 01, 2011
formatting
Artist Series Part I How do we find new artists?
formatting formatting formatting

 

formatting
   

 

Search  | Contact  | Home    

Assiniboia Gallery 2266 Smith Street, Regina, SK S4P 2P4
(306) 522-0997
(866) 378-0997 in Canada

info@assiniboia.com

Gallery Hours
Tuesday to Friday 10:00am to 5:30 pm
Saturday 10:00am to 5:00pm

  Facebook Assiniboia Gallery   Pinterest AssiniboiaArt   Instagram AssiniboiaArt  

 

Mobile Version

ManagedArtwork.com